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ISB&M Journal of Business Issues & Research

ISB&M Journal of Business Issues & Research

Dr. Puja Mondal

Author Profile
Department of Commerce, Adamas University
2
Publications
1
Years Active
1
Collaborators
0
Citations

Publications by Dr. Puja Mondal

2 publications found • Active 2026–2026

2026

2 publications

BEYOND ESG CLAIMS: A CRITICAL ANALYSIS OF GREENWASHING, GREENWISHING AND GREENHUSHING IN CORPORATE INDIA

11/23/2026
pp. 42-50

Nowadays, growing awareness of ESG reporting, challenges like changing legal framework or lack of standardisation, a diversity of corporate structure and worldwide rising curiosity in sustainability, aforesaid practices are important especially in Indian context. The aim of the present study is to critically examine the practices “Green washing”, “Green wishing,” and “Green hushing” in Indian context and find their implications for corporate transparency also and sustainable development. This trend has also been prejudiced by the varying regulatory environment and increasing stakeholder activism. To reduce reputational risks, businesses may use a careful communication approach, which would reduce the transparency of sustainability reporting. Even though the commitment seems open-minded and in line with global climate expectations, the lack of specific execution strategies is revealing of greenwishing. For stakeholders and investors who depend on ESG disclosures to make decisions, this results in an information gap. Regulating authorities have moderate impact on stakeholder trust, corporate performance, reputational loss and can reduce the negative impact of greenwishing, greenwashing and greenhushing by improving disclosure practices. We can conclude that how sustainability communicating practices influence corporate outcomes at the same time how regulating authorities can help to promote transparent performance of sustainability.

FINTECH ADOPTION AND MARKET EFFICIENCY: AN EMPIRICAL ANALYSIS OF INDIAN STOCK MARKET RESPONSES TO DIGITAL PAYMENT INNOVATIONS

with Dr. Mainak Chakraborty
10/19/2026
pp. 28-41

This study explores the connection between adoption of FinTech in the Indian Stock Markets and the efficiency of these markets using secondary data from the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) for the period 2010-2025. It uses an event study approach and GARCH-MIDAS modelling to capture the reactions of the market in response to key policy announcements and digital payment adoption milestones from the FinTech industry. The findings show that there is a considerable positive abnormal return after the policy announcement of FinTech for all market capitalizations and sectors, but with varying impacts. The study builds on the existing body of literature regarding the relationship between FinTech and Financial Markets in Emerging Economies and provides empirical evidence of the impact of technological innovations on the efficiency of the financial market and investors' decision making in such markets in the Indian context.

Author Statistics
Total Publications:2
Years Active:1
First Publication:2026
Latest Publication:2026
Collaborators:1
Citations:0
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